NEWS: Eyecity.com's Electronic Commerce Sites Experience Record
B: Eyecity.com's Electronic Commerce Sites Experience Record Growth For This
Holiday Season & the Fourth Quarter for Optical and Eyewear Products
PLAINVIEW, N.Y., Jan 6, 2000 (BUSINESS WIRE) --
Leading Eyewear Portal Sales Up A Record 120% For 4th Quarter
Eyecity.com's (OTCBB: ICTY), a leading online eyewear portal, today
announced a record 1999 holiday gift-buying season, with collective
sales of our family of websites reaching more than $540,000 for the
month of December and a record 4th Quarter of over $1,050,000 a 120%
increase over 1998 4th Quarter sales.
"We believe the strength of our holiday sales validates the consumer
demand for an online provider of eyewear products and accessories,"
said Mark Levin, CEO of Eyecity.com. "If consumers have an excellent
experience with superior customer service, they are ready and willing
to buy brand name sunglasses, such as Revo, Rayban, Bolle, Gargoyles,
Porsche, Calvin Klein, Serengeti, Maui Jim, as well as binoculars,
contact lenses, prescription eyewear and eyewear accessories over the
internet."
"Consumers rewarded us for our commitment to providing them with
competitive prices and diverse selection as well as reliable customer
service," said Mr. Levin. "With a very limited advertising budget, as
compared to other Dot Com's, we are very pleased with our Holiday
Gift-Buying results. Eyecity.com intends to substantially increase our
marketing budget, subject to obtaining additional funding, to attract
and retain additional customers like the ones that purchased products
at our sites this holiday season."
In an unrelated development, Eyecity.com announced that Jon Agnes, its
Former Chief Technology Officer, had resigned to pursue other
opportunities and will remain as a consultant to the Company.
About Eyecity.com
Eyecity.com is a leading Internet marketer of eyewear and optical
related products and accessories. The U.S. market for optical related
products was $15.8 billion in 1998 and projected to jump to $19.5
billion in 2000. Products include sunglasses, prescription eyewear,
contact lenses, binoculars, eyewear for specialty applications,
pharmaceutical solutions and optical accessories. Through acquisitions
and internal development, Eyecity.com, Inc., operates a family of Web
sites catering to the optical and eyecare needs of a broad range of
lifestyles and interests. Recent acquisitions include Peepers.com,
Eyeglassplace.com, Sunglasssite.com, Opticalsite.com, and
Binoculars.com. The Company's Super site, eyecity.com, is anticipated
to launch in early 2000. Eyecity.com intends to offer a combination of
innovative technology, broad selection of name brands, informative
content, real-time customer service and competitive prices. The Company
also has a license with Yahoo! Inc. to market a Yahoo!-branded eyewear
product collection. The Yahoo!(R) eyewear collection will include
computer glasses, reading glasses, sunglasses, optical frames and
related accessories.
This press release contains certain forward looking statements, which
may involve known and unknown material risks, uncertainties and other
factors not under the Company's control including without limitation
its ability to operate as a going concern, the need for additional
financing, the impact of competition, the management of growth,
compliance with applicable regulatory requirements, the Company's
ability to implement its long term business plan for acquiring
complementary businesses and the Company's ability to enter into
agreements with marketing or distribution partners, which may cause
actual results, performance and achievements of the Company to be
materially different from the Company's expectations.
Copyright (C) 2000 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: Eyecity.com, Inc., New York
Mark H. Levin, 516/822-5000 (President)
mlevin@eyecity.com
or
I.W. Miller Group, Inc., Irvine, CA
Larry Fortune, 949/833-9001 (Investor Relations)
WEB PAGE: businesswire.com
GEOGRAPHY: NEW YORK
INDUSTRY CODE: MEDICAL
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