Netpliance Selects Data Return to Support Heavy Web Traffic During Super Bowl Ad January 18, 2000 5:29 AM EST DALLAS--(BUSINESS WIRE)--Jan. 18, 2000--Just in time for its Super Bowl XXXIV commercial, Netpliance, an innovative consumer Internet appliance services company, has chosen Data Return Corporation (Nasdaq: DRTN) to provide advanced hosting services for its e-Commerce web site, www.netpliance.com. The Netpliance Super Bowl commercial, part of an ongoing advertising campaign, spotlights the i-opener(TM), a sleek, all-in-one Internet appliance complete with Internet service and consumer friendly content. Data Return has developed a highly sophisticated clustered hosting solution for Netpliance that is designed to support the millions of expected end users. Data Return's solution for Netpliance will be based on the recently released Windows 2000 operating system from Microsoft and numerous other clustering technologies.
"We've already had a great deal of interest in i-opener, so we are actively preparing for the web traffic that our marketing campaign and the Super Bowl advertisement will generate," said Netpliance President and CEO Kent Savage. "Data Return's expertise in designing and managing scalable and complex hosting services will ensure that our web site maintains its reliability and performance."
"We are very pleased that Data Return is able to help Netpliance achieve their e-Commerce business goals. Our senior technical staff is working diligently with key members of their development team to ensure that their web site is Super Bowl ready," said Data Return Chairman and Chief Executive Officer Sunny C. Vanderbeck.
About Data Return Managing over 1,600 applications for more than 800 companies worldwide, Data Return (Nasdaq: DRTN) is a leading provider of advanced managed hosting services based on Microsoft technologies. Data Return customers include Microsoft, Fossil, Executive Software, PlanetOutdoors.com, Berlitz Languages, Sensormatic Electronics, Boeing Company and First USA Bank. Data Return is also a full-service Application Infrastructure Provider (AIP) that is helping Independent Software Vendors rapidly become Application Service Providers (ASP's). Strategic partners and equity shareholders in Data Return include Microsoft Corp., Compaq Computer Corp. and Level 3 Communications. For more information visit www.datareturn.com.
About Netpliance Austin, Texas-based Netpliance is the all-in-one provider of an Internet appliance, nationwide Internet service and consumer Internet content. The company integrates WebStyles(TM) for consumers with its patent-pending i-opener(TM) Internet appliance and service, which combines instant-on Internet access and interest-specific Internet content. The i-opener Internet appliance is ready out of the box and greets users personally the minute it is plugged in. A pioneer in the Internet appliance and service market, Netpliance is opening new doors for all consumers with i-opener, an affordable, easy-to-use, plug-and-play Web access appliance and service. Through i-opener, consumers gain instant access to e-mail, customized Internet content and web browsing without the hassle of set up, configuration or service provider contracts. The i-opener is priced at $199 with a monthly service fee of $21.95. More information about Netpliance can be found on the Internet at www.netpliance.com.
This press release contains forward-looking statements. Actual results may differ materially due to a number of risks, including changes in external competitive market factors, changes in or an inability to execute Data Return's business strategy, unanticipated changes in the hosting industry, the economy in general and changes in the use of the Internet. Data Return cannot guarantee future results, levels of activity, performance or achievements. The matters discussed in this press release also involve risks and uncertainties summarized under the heading "Factors Affecting Future operating Results" in Data Return's Form 10-Q filed December 10, 1999 and are updated from time to time through the filing of reports and registration statements with the Securities and Exchange Commission. Data Return does not assume any obligation to update the forward-looking information contained in this press release.
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