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To: Theo Karantsalis who wrote ()	1/31/2000 12:00:00 PM
From: astyanax	Read Replies (1) of 20

TheStreet.com top story excerpt: === Thinking Locally at Latin America.com By Heather Bourbeau Staff Reporter 1/31/00 11:11 AM ET URL: thestreet.com Latin American Internet is muy hip. Consolidations, takeovers and IPOs are sweeping the region as the dot-com boom moves south. But the big players from El Norte, hoping to use their size and experience to cash in on this mania, may be in for a shock: The companies in the strongest position may be those that know the local markets best. U.S. companies are eager to join the Latin Internet craze. Yahoo! (YHOO:Nasdaq) has launched Spanish- and Portuguese-language portals in Brazil and Mexico and announced its intention to launch in Argentina. Yahoo! sees its advantage not in its understanding of the local markets, but in its unique tools. ....Investor enthusiasm surrounding the IPOs of StarMedia and El Sitio and the poor reputations of U.S. ventures gone south attest that behind Latin Internet success is the credo: Write locally, appeal globally. === - Netconductor.com

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