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Pastimes : Can SI Members Really Manipulate Stocks?
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To: Arcane Lore who wrote (422)3/20/2000 11:07:00 PM
From: Arcane Lore  Read Replies (1) of 461
 
An excerpt from an interesting article in this week's Barrons:

The Sleeper of the Year For Credibility? It's Not TV

By Robin Goldwyn Blumenthal

Let's face it, reading annual reports isn't exactly high on people's list of fun
ways to pass an evening. But a recent study concludes that investors trust the yearly summaries of corporate performance more than any other of 38 sources of information rated.

According to a National Credibility Index survey of 1,002 adults nationwide, annual reports got the highest average score for overall credibility of investment information, while Internet chat rooms received the lowest. Though print journalism generally rated well, television business news was ranked in the bottom third of reliable sources.

The survey was conducted by research firm Research/Strategy/Management with Columbia University for the Public Relations Society of America Foundation. Ironically, though people trust the annual report most, only 8% of respondents said they'd go straight to it for information. The reports were "low on where [investors] go, and high on credibility, while the Internet was just the opposite, high on where they go, and low on credibility," says Ronald Hinckley, president of R/S/M. [...]

interactive.wsj.com
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