WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 169.99

-2.4%

3:59 PM EST

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To: Rocky Reid who wrote (9910)	3/29/2000 10:56:00 PM
From: Ausdauer	Read Replies (2) of 60323

Rocky, I have to say that I agree with you in some ways. SanDisk's business model is three-pronged: *direct sales (retail and OEM) of finished product royalty/license based for "naked" flash memory chip manufacture by direct competitors for direct competitiors (Toshiba to Lexar is one example) royalty/license based from CF assembly (disputed, in part) With regard to direct sales of finished product it is clear that consumers at retail outlets could give a rat's ass about SanDisk's IP portfolio. There could be easily enticed by "8X" digital film, Kodak Picture cards or an RCA mutt with a Victrola. The second most recent issue of Time Magazine dives into the current consumer fascination... FORM AND FUNCTION. It should be required reading for the SNDK Marketeers (Mouseketeers?). In a commoditized market form and function (if price is equivalent or near-equivalent) is the only distinguishing factor from a consumer perspective. So far, Only Bob Goligoski at SanDisk PR has showed any interest in some of the ideas posted on our board. AND WE ARE THE LINK BETWEEN THE CORPORATION AND THE CONSUMER. IN FACT, MANY OF US ENDED UP OWNING SANDISK SHARES BECAUSE WE ARE "EXPERT CONSUMERS". THE MARKETING PEOPLE DON'T SEEM AT ALL INTERESTED IN RECOGNIZING THIS PLAIN FACT. IT NOW APPEARS THAT LEXAR MEDIA IS THE ONLY COMPANY THAT IS LISTENING. prototypic "form and function" for the millennium ortho-mcneil.com prior posts Message 12847181 Message 12841755 Message 13030895 Message 13224276 Message 13206751 more CF photos lexarmedia.com kodak.com rca.com Ausdauer SanDisk...We put the "dig it" in digital**

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