Repeat:Well quite a bit of blasting, maybe not too undeserving so, of II with that article. The author kind of looses lots of credibility with me right
from the start we he states "DSPs convert analog signals into digital" (or something close to that).
Maybe for the lay person it is ok to take liberty to a leave out the A/D converter, but ADI also provides lots of converter chips. Time to
educate the masses and tell the real story.
I emailed II online and explained the correct terms to them.
Message 13963201
II, Sept. 2000 issue, pg 12 YOUR LETTERS
In the June Screening Room piece "An Analog Star in a Digital World," by Nathan Greenwald, you named Analog Devices as the leader in the digital signal processor market with a 40% share. Although Analog has increased its DSP market share by more than 40% during the past 12 months, it is far from leading the pack. According to DSP Market Update Bulletin, Analog has a 10% market share, putting it forth behind Texas Inst (48%), Lucent Tech (25%), Motorola (11%). Lori Vidra Export, PA
II response:
Analog Devices is not the market leader in DSP’s, as you pointed out. It is the market leader in converters. Despite ADI’s 71% revenue growth in DSP’s in 1999, close to three times the market’s overall growth rate, it certainly has some catching up to do. We also erred in defining DSP’s as the chips that translate signals from analog to digital and back again. Data converters perform that function.
Nice to see them run a correction.
Jim |
