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To: Susan G who wrote (1033)10/12/2000 4:02:24 PM
From: 2MAR$  Read Replies (1) of 8046
 
Pixelworks and Analog Devices Join Forces to Deliver Unmatched Performance for
Flat Panel Display Electronics


Business Editors, High-Tech Writers

TUALATIN, Ore.--(BUSINESS WIRE)--Oct. 12, 2000--Pixelworks, Inc.
(Nasdaq:PXLW) and Analog Devices, Inc. (NYSE:ADI) announced a joint
effort today to combine Analog Devices' state-of-the-art analog and
digital receiver technology with Pixelworks' award-winning
system-on-a-chip ImageProcessor ICs to achieve the industry's highest
performance dual-interface display technology.
Terms of the agreement were not disclosed.
Under the agreement, Pixelworks will market a family of products
that integrate Analog Devices' display interface technology with
Pixelworks' ImageProcessor IC technology. Analog Devices will supply
both a triple analog-to-digital converter and compatible TMDS digital
receiver interfaces supporting displays with resolution up to SXGA.
The TMDS receiver is compliant with the Digital Visual Interface (DVI)
1.0 open standard. In addition, the new IC will provide High-bandwidth
Digital Content Protection (HDCP).
By combining the technologies, the resulting single chip will
contain all of the functions needed to operate an LCD monitor,
including scaling technology, OSD Controller, on-board microprocessor,
PLLs and digital and analog receivers for an all-in-one solution. The
ImageProcessor ICs using the Analog Devices core are anticipated to be
available in 2001.
This agreement furthers the relationship between Analog Devices, a
world leading IC manufacturer with top market share in flat panel
display interface technology, and Pixelworks, a leading designer and
developer of system-on-a-chip semiconductors and software that enable
the visual display of broadband content. The two companies have been
developing joint reference designs for advanced display products for
more than three years. In January 2000, Analog Devices participated in
Pixelworks' Series D financing to cement their strategic relationship.
"This alliance extends our collective technical leadership to
capitalize on the explosive growth in the flat panel monitor,
multimedia projector, and advanced television markets. We're confident
the combination of our `best of breed' technologies will gain rapid
acceptance by leading manufacturers of display products," said Robbie
McAdam, Vice President and General Manager, Analog Devices.
"Analog Devices is respected as the world's leading display
interface company," said Allen Alley, CEO, President and Chairman of
Pixelworks. "By combining our technologies, we can offer our customers
premium performance while continuing to drive cost out of the system
through unprecedented levels of integration."
Analog Devices will also design a high performance, mixed-signal
chip layout for each of these products and develop a mixed-signal test
solution to ensure the highest possible image quality. The combined
technologies will create a highly integrated digital-ready display
controller, while providing legacy compatibility with the world's one
billion installed PCs.
The performance provided by Analog Devices' display interface
electronics and Pixelworks' ImageProcessor ICs already drives the
industry's most highly regarded flat panel monitors, which have earned
the coveted PC Magazine's Editors' Choice, CNET's Editors' Choice,
Smart Business' Editor's Pick, and Winmag.com's WinList.

About Analog Devices, Inc.

With $1.8 billion in revenues for the first three quarters of
fiscal year 2000, Analog Devices is a leading manufacturer of
precision high-performance integrated circuits used in analog and
digital signal processing applications. Headquartered in Norwood,
Massachusetts, the company employs approximately 8,600 people
worldwide and has manufacturing facilities in Massachusetts,
California, North Carolina, Ireland, the Philippines and Taiwan.
Analog Devices' stock is listed on the New York Stock Exchange and the
company is included in the S&P 500 Index. For additional information
on Analog Devices' flat panel interface solutions, please visit
www.analog.com/flatpanel.

About Pixelworks, Inc.

Pixelworks, headquartered in Tualatin, Oregon, designs, develops
and markets system-on-a-chip semiconductors and software that enable
the visual display of broadband content through a wide variety of
electronic devices. Pixelworks' solutions process and optimize video,
computer graphics and Web information for display on a wide variety of
devices used in business and consumer markets. For more information,
please visit the company's Web site at www.pixelworks.com.

Pixelworks is a trademark of Pixelworks, Inc. All other trademarks
and registration marks
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