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Strategies & Market Trends : A.I.M Users Group Bulletin Board
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To: budweeder who wrote (15296)3/20/2001 12:17:15 AM
From: Todd Reichardt  Read Replies (2) of 18929
 
Hi Bud,

I read a generational marketing book a while back, called "rocking the ages" or something like that, which made a compelling case that many boomers will never retire. Out of necessity they will continue to work. They will recreate the landscape of the previous generation, somehow making it "hip" to continue working by taking on new careers and/or reinventing themselves as they age. Hard for me to do justice to their argument in a couple of sentences, but I found it very compelling.

From what I've seen, I get the impression there are a lot of boomers out there that are looking at adding on more than a couple of years to get the nest egg big enough, and that's even if they don't get start getting overly conservative.

Todd
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