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To: Win Smith who wrote (205)	12/13/2002 1:47:31 PM
From: Win Smith	of 603

New Test Site From Google Focuses on Products for Sale nytimes.com [ in "the saga continues" department. . . . ] What distinguishes Froogle from all these sites, however, is that it does not charge merchants to be included in its search and it is not paid when users click on a store's offering. It even invites online stores to send a list of their products and prices every day. That is quite a contrast to Google's main search engine, which makes it very difficult for sites to try to be included in the results. The Froogle site says it intends to make money by selling advertising above and to the right of the shopping search results, as Google does on its main site. Online stores find that paying shopping sites to list their products is among the best ways to attract shoppers. DealTime, for example, expects $30 million in revenue this year, double last year's pace. DealTime and BizRate are among Google's biggest advertisers; they use ads on searches by Google users for product names to lure people to their sites. They are paid as they send users off to stores. Internet executives expect that Google will try to make an initial public offering of its shares next year. An entry in the lucrative shopping area will presumably help reassure investors that Google is a viable business. On the other hand, if Google expands its shopping area too much, it risks creating conflict with AOL, Yahoo and other companies that use its search services. Google executives were not available for comment yesterday.

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