Data Race (NASDAQ: RACE) NEWS! 2 voice/data/fax: ONE LINE! Message Board

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Technology Stocks : Data Race (NASDAQ: RACE) NEWS! 2 voice/data/fax: ONE LINE!

RACE 333.73

-0.3%

Feb 6 3:59 PM EST

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To: Marshall who wrote (22584)	7/31/1997 1:44:00 AM
From: Niels Larsen	of 33268

That too. But its the managers that need to be aware, more than technical people. I was never real happy with DR's WSJ ads, nor their web site or flyers. For example, the Web site presentation could be far better, I have ideas for that, but maybe DR-effort is better spent elsewhere. There should be a starting page with clear pointers to pages that deal with everything that big customers have been concerned about. A lot of language can be reused from the CTI review, they sum up the functionality in a few sentences very well. Build an artificial session with screenshots and pictures, so visitors can see how easy it is to use. Pointers to the 'competition'. Service. Support. Prices. A cost analysis for a few likely kind workplaces, that includes indirect benefits. Pointers to existing happy users (create some if necessary). It is really possible to do a much better presentation that hypes BT effectively. As it is, one has to be persistent and plow through things almost sequentially to fully understand why its good. It does not capture the casual visitor.

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