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To: SIer formerly known as Joe B. who wrote (28674)7/14/2003 11:30:10 PM
From: Karen Lawrence  Read Replies (1) of 62552
 
TOP 15 NAMES SUGGESTED FOR WAL-MART's NEW DISCOUNT WINE
The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California to produce the spirits at an affordable price in the $6-8 range. "While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine," said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. "There is wine in a box that people are willing to buy." she said. "The right name is important."

The top 15 suggested names for Wal-Mart Wine:

15. Box of Grapes

14. Chateau Traileur Doublewide

13. White Trashfindel

12. Big Red Gulp

11. Grape Expectations

10. Domaine Wal-Mart "Merde du Pays"

9. NASCARbernet

8. Chef Boyardeaux

7. Peanut Noir

6. Blue Light Special Nun

5. Chateau des Moines

4. Martha Stewart's Sour Grapes

3. I Can't Believe It's Not Vinegar!

2. World Championship Wriesling

And the number 1 name for Wal-Mart Wine:

1. Nasti Spumante
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