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Non-Tech : Kirk's Market Thoughts

COHR 170.45

-2.6%

Dec 17 3:59 PM EST

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To: Gottfried who wrote (2851)	3/17/2015 12:10:33 PM
From: Kirk ©	Read Replies (1) of 26784

This is what is ticking me off about MSFT... they make changes to products I PAID FOR and expect to continue to work but they make changes to them that screw it up... and they keep changing the products in their other "free products" in their networks that keep screwing up.... One Drive or is it Sky Drive? All I know is they are on the third iteration and the damned product keeps barfing files that used to update and backup automatically with the first two versions but NOW Excel doesn't do the feature I use it over Google docs... and the Excel and Word files I have won't always upload and my PC keeps telling me to give them attention. They must have idiots running things there as they will drive loyal customers like me to Apple or Google.. theverge.com Caposella’s talk marks the first time Microsoft has clearly signalled exactly how it will rival Apple and Google’s ecosystems. Former Microsoft CEO Steve Ballmer hinted at it during his final months, but Caposella used an illustration of all three companies’ greatest assets to show where Microsoft is focusing its efforts. "If you look what Apple advertises on TV, at least in the US, it’s all iPhone and iPad, and yet you see all the lines that connect their ecosystem," explains Caposella. "So they can focus their marketing dollars on a very small number of things, be very disciplined, but because they’ve engineered their things to work together one product naturally leads to the next product without any marketing at all. Very efficient marketing to build your marketing into your products."

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