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Technology Stocks : Adaptec (ADPT)

ADPT 14.73

-15.6%

3:59 PM EST

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To: Starowl who wrote (923)	1/21/1998 7:49:00 PM
From: Jim Switz	Read Replies (1) of 5944

Starowl said: "For those interested in catchy product names, please note Seagate's SCSI hard disk drive "Barracuda". It is matched with Adaptec's host adapter "AHA-2940U2W". Now which item are you most likely to remember?" As a former high-tech marketing weasel myself, you've got my wholehearted agreement here! Some Adaptec products, like "SlimSCSI" and "MiniSCSI" have identifiable "warm 'n fuzzy" names that might be remembered. But, "AHA-2940U2W" speaks to techies only. To buy customer mindshare and customer preference, they're going to have to do better in this regard. "AHA-2940U2W Inside" just isn't catchy enough. Jim

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