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Technology Stocks : OnSale Inc.
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To: StaggerLee who wrote (740)2/12/1998 5:36:00 PM
From: StaggerLee  Read Replies (2) of 4903
 
Why does this company only derive gross margins of 12%? Aren't they selling refurbished "junk?"

Based on this sorry figure, anyone want to do the algebra to determine how much more their sales have to increase to break even, let alone to justify a market cap of $484 million? (Ignore the odd phenomenon that marketing and G&A costs are growing twice as fast as revenues...)

Meanwhile, only 70% of the customers are repeat bidders -- the other 30% tried it, apparently hated it, and are gone forever. Ahh, the definition of a dying fad.
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