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Technology Stocks : OnSale Inc.

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To: Pauly who wrote (971)	3/23/1998 12:49:00 PM
From: Mo Chips	Read Replies (2) of 4903

Pauly, Your analysis is dead on. And I think that 1 order for every 2 pre-existing registered customers is pretty good. It would be more interesting to see the life length of a customer. If it is as long as a traditional catalog shopper (up to 18 months), onsl could be growing revenue for some time. Adding 62k buying customers in 3 months isn't too bad. If the 92k newly added registered bidders buy at the .53 rate times $142 per order, thats an additional $7.2M in sales for the following quarter, just for the newly added customers... Mo

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