PSFT is EURO ready - from Thursday WSJ.
U.S. MULTINATIONALS barely begin to prepare for the dawning of the euro.
Even though Europe is set to unite under a single currency next January, many U.S. companies still aren't dealing with conversion needs, says Michael Fenollosa, an economist at John Hancock Mutual Life Insurance Co. in Boston. "They may be underestimating the euro," he adds. Even McDonald's Corp., which is preparing for the need to reprice menus and refit cash registers in Europe, says "there are many unknowns."
The bookkeeping, payroll, database and computer-system changes that will be needed to do business in Europe may signal a boon for software firms. Mark Nittler, an executive at PeopleSoft Inc., a softwaremaker in Pleasanton, Calif., expects the euro to spur software-system sales much as has the year-2000 problem. International Business Machines Corp., one of the first to prepare, says many of its products are now "euro-ready," and plans call for the rest to be ready by year end.
U.S. technology firms hope to profit on sales and consulting here and abroad. |