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Gold/Mining/Energy : Alternative Fuel Systems ATF:VSE
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To: chris who wrote (532)3/30/1998 10:13:00 AM
From: Stew  Read Replies (2) of 4605
 
Chris: I'll take a crack at that - OEM = "original Equipment Manufacturer". Exclusivity allows you to pursue 100% of the market potential without interference from competitive marketers
of the same product. So your marketing efforts don't result in sales for a competitor. When introducing something new you take a risk in committing time, effort and dollars to creating a market for it. It's
more attractive to do so if you're not bumping into your own product
coming from other channels. You may insist on exclusivity from your supplier, and he may grant it, to you depending on mutual perception
of what's required to "make it happen" and mutual perception of
the commitment of the other party to making it happen. The more effort and time that's required to achieve market results, the greater
the "need" for this kind of protection.
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