To Ken and ALL, More Good News!
Monday April 20, 10:25 am Eastern Time
Company Press Release
SOURCE: DoubleClick, Inc.
DoubleClick Network Grows with Seven New Brands
NEW YORK, April 20 /PRNewswire/ -- DoubleClick, Inc, (Nasdaq: DCLK - news), (
doubleclick.net ), a leading provider of comprehensive Internet advertising solutions, has
added seven more Web sites to the DoubleClick Network. With the addition of the new sites, the
DoubleClick Network grows to more than 70 high-traffic sites for which DoubleClick delivers, sells and
tracks advertising online.
The seven Web sites joining the DoubleClick Network include Major League Baseball
(www.majorleaguebaseball.com), A&E (www.AandE.com), The History Channel
(www.historychannel.com), Biography (www.biography.com), The CyberMom Dot Com
(www.thecybermom.com), The MyDesktop Network (www.mydesktop.com) and
Shockrave(www.shockrave.com).
Kevin O'Connor, DoubleClick CEO says, ''As the DoubleClick Network expands, advertisers around
the globe are turning to DoubleClick's technology and media expertise for branding and marketing
solutions. These seven new sites provide an even greater range of user demographics and interest
groups that the DoubleClick Network can help marketers target and reach.''
''For Web publishers like ourselves, the DoubleClick Network provides a cost-effective solution to
increase ad sales and improve ad space inventory management,'' said Alex Kam, director of new media
at Major League Baseball. ''As part of the DoubleClick Network, we're able to focus on our core
publishing competency, while outsourcing specialized ad sales, delivery and tracking to the industry
leader.''
The new sites joining the DoubleClick Network include many of the Internet's most popular sites,
covering a variety of interests including sports, entertainment, parenting, travel, college, food, computing
and gaming sites, including:
Major League Baseball (www.majorleaguebaseball.com) is the official Web site of Major League
Baseball. Just in time for the opening pitch of the 1998 season, the site provides scores, statistics, game
summaries, video highlights, interactive games, live chats, player biographies, news and feature stories,
a kids' area, online shopping and will soon offer free live radio broadcasts of select games.
A&E (www.AandE.com) takes visitors behind the scenes at A&E with interviews from popular stars,
on-location photos and video clips from upcoming specials. Other site features include complete
television program schedules, an exclusive mystery database where users can search for information on
their favorite mystery writer, character, novel, film or TV show, lesson plans and other resources for
educators, trivia quizzes, and an online store with more than 1,000 video titles.
The History Channel (www.historychannel.com), where the past comes alive, features favorites such
as ''This Day in History,'' where users can search by date to learn about noteworthy people and events
from the past; ''Great Speeches,'' a collection of the most famous broadcasts and recordings of the
twentieth century; and interactive exhibits on everything from the Sioux Indians to Ellis Island. Other
site highlights include a history classroom area for educators, message boards, games, and an online
store.
Biography (www.biography.com) is inspired by A&E's popular, award-winning documentary series.
The site allows users to explore the lives of the world's most notable personalities, past and present.
The site features a searchable Biography Database of over 20,000 famous, and infamous names. Other
site highlights include ''BioBytes,'' original, one-minute, made-for-online video programs; sneak preview
video clips from upcoming Biography television shows; message boards, where users can share their
thoughts on everyone from Alexander the Great to Madonna; trivia quizzes; content from ''Biography''
magazine, and an online store.
The CyberMom Dot Com (www.thecybermom.com) is ''A Home on the Net for Moms with
Modems.'' The CyberMom's content, written by the moms visiting the site, resides in the rooms of a
virtual house. Visitors find Kids' Stuff in the Playroom, Recipes in the Kitchen, Sex and Relationships in
the Bedroom and Gardening in the Backyard and more. An over-the-backyard-fence, mom-to-mom
community, the site provides ample opportunity for direct interaction through the Chat Forums and via
The Cybermom's PartyLine (live chat). For serious questions, Parenting Q&A, operating in conjunction
with The Cybermom, has an extensive parenting database and panel of parenting professionals who are
available to offer advice via email.
The MyDesktop Network (www.mydesktop.com) is a collection of sites focusing on computing and
technology related information. It provides fresh content daily, including Windows software reviews,
tips, shareware, and features; gaming news, reviews, and interviews; a daily sampling of major
technology news; quality Hardware information including advice on system optimization, troubleshooting
information, feature articles, reviews, and general data; a Webmaster's resource, with viewpoints,
tutorials, and cutting- edge content for the Web developer; and computing support with in-depth
tutorials, message boards, and OS updates.
Shockrave (www.shockrave.com) is a free online service from Macromedia targeted to Internet savvy
consumers, gamers, and Web enthusiasts. The site features exclusive interactive, entertainment content
based on Shockwave, RealFlash, and Real Audio technologies. ShockRave offers a large collection of
fast, light-weight games, toons, music and more from some of the leading developers and entertainment
companies worldwide.
About DoubleClick, Inc. (Nasdaq: DCLK - news)
DoubleClick, Inc.(www.doubleclick.net) is a leading provider of comprehensive global Internet
advertising solutions for marketers and Web publishers. Combining technology and media expertise,
DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns.
DoubleClick, Inc. has headquarters in New York City and maintains offices in London, Tokyo, Madrid,
Milan, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and Silicon Valley,
and currently intends to expand into additional European countries and the Pacific Rim. This news
release contains statements of a forward-looking nature relating to the future events or the future
financial results of DoubleClick. Investors are cautioned that such statements are only predictions and
that actual events or results may differ materially. In evaluating such statements, investors should
specifically consider the various factors which could cause actual events or results to differ materially
from those indicated from such forward- looking statements, including the matters set forth in
DoubleClick's reports and documents filed from time to time with the Securities and Exchange
Commission.
SOURCE: DoubleClick, Inc. |
