Competition ahead
HOUSTON, May 7 /PRNewswire/ -- Enhanced Services Co., Inc.,
(Nasdaq: ESVS) today appointed Roger Mincheff to President. Enhanced recently
entered into a strategic investment in ZULU-Tek (OTC Bulletin Board: NETZ),
and the two companies are pursuing a joint business combination(A). As
President, Mr. Mincheff will play an instrumental role in combining Enhanced
and Zulu into a single enterprise that will provide the most comprehensive
solutions for conducting business on the Internet. The companies have
developed a three-pronged strategy which blends experience in online
advertising sales, strength in technology, and ability to leverage both to
create long-term, mutually-beneficial partnerships.
"The explosive growth in this industry, combined with the strength of
our business model and key corporate acquisitions firmly establishes us
as a leader in the interactive field," said Mr. Mincheff. "What will define
us in the upcoming months is our ability to give our clients business models
and marketing solutions that work."
Mr. Mincheff is regarded as a pioneer in the online marketing field, as
one of the few leaders that has been groomed by the industry. As former
executive vice president of Zentropy Interactive, a web content and online
marketing company, Mr. Mincheff developed marketing solutions for major
entertainment, fashion and corporate brand clients, and was instrumental in
establishing Zentropy as a premier company in this field. Before joining
Zentropy, Mr. Mincheff was the online marketing manager for Philips Media, a
division of Philips Electronics. Previously, he was the director of marketing
for EarthSpirit.
"Roger understands the dynamic of the online marketing world," said
Steve Lair, Chairman of the Board of Directors. "His background has uniquely
prepared him for succeeding in this rapidly changing industry."
With his prior experience in these fields, Mr. Mincheff has played a key
role in attracting new employees to upgrade Zulu's management and technical
teams. As President, one of Mr. Mincheff's key priorities is to continue
aggressively hiring key personnel and seeking strategic acquisitions.
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