To All!
Wednesday June 3, 12:30 pm Eastern Time
Company Press Release
SOURCE: DoubleClick, Inc
DoubleClick And AdKnowledge Form Strategic Partnership
Leading Internet Companies Drive Standard Industry Platforms for Web Ad Management
PALO ALTO, Calif. and NEW YORK, June 3 /PRNewswire/ -- DoubleClick, Inc., (Nasdaq: DCLK - news) the leading
provider of comprehensive global Internet advertising solutions for marketers and web publishers, and AdKnowledge
(http://www.adknowledge.com), the leading provider of web advertising management products for advertising agencies and
their clients, today announced the formation of a strategic partnership. This agreement is designed to bring increased efficiency
and effectiveness to web advertising through the creation of standard industry platforms for web ad management.
The goal of the partnership is to facilitate the process of advertising on the Internet, thereby accelerating the acceptance and
growth of web advertising. As one important aspect of the partnership, AdKnowledge will now focus primarily on solutions for
advertising agencies and their clients -- the ''buy'' side of the advertising industry. DoubleClick will partner with AdKnowledge
to support AdKnowledge's ''sell'' side publishing business. Customers of AdKnowledge's ClickWise website ad management
software will now be able to use DoubleClick's DART service. DART is DoubleClick's proprietary ad serving, reporting and
tracking technology which is the backbone of the DoubleClick Network. Financial details were not disclosed.
DoubleClick and AdKnowledge are leveraging their respective leadership positions to create standard business practices that
make it easier to buy advertising on the Internet. Initiatives in the partnership will include streamlining the process for
trafficking, campaign management and reporting through a closer integration of information exchanged between DoubleClick's
technology platform, DART, and AdKnowledge's media buying and campaign management tools, MarketMatch and
SmartBanner. Already, more than 1,750 websites of web publishers use DoubleClick technology, and more than 100 top
advertising agencies use AdKnowledge's products.
''As the online ad industry continues to expand, there is significant benefit to creating uniform standards for site publishers and
advertising agencies,'' says Kevin O'Connor, chairman and chief executive officer of DoubleClick. ''With the standardization
that this partnership represents, we believe that online advertising will improve industry-wide. And, by consolidating our efforts
with AdKnowledge, we believe we can expand DART reach and market penetration.''
''AdKnowledge and DoubleClick share a commitment to superior customer service and this was an overriding influence as we
considered strategic partnering opportunities,'' said Scott Kauffman, AdKnowledge president and chief executive officer. ''We
believe DART provides the best solution for website publishers and we are confident our ClickWise customers will benefit
tremendously from the power of DoubleClick's advanced technology.''
Added O'Connor, ''Our partnering strategy calls for working with market leaders that can help us move our business
objectives forward. We believe AdKnowledge -- with its leading agency solutions -- is an ideal partner.''
About AdKnowledge
AdKnowledge develops and markets a comprehensive suite of web advertising management products for advertising agencies
and their clients. Products include: MarketMatch, the only complete suite for web media planning and campaign management;
and SmartBanner, the number one independent campaign placement and performance analysis service. AdKnowledge is a
privately held company funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, Walden Capital Partners and Partech
International. AdKnowledge has headquarters in Palo Alto, California, maintains offices in New York and San Francisco, and
can be reached via phone 650-842-6500 or on the Internet at adknowledge.com.
About DoubleClick, Inc.
DoubleClick, Inc. (http://www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for
marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution,
control, tracking and reporting for online media campaigns. DoubleClick, Inc. has headquarters in New York City and
maintains offices in London, Tokyo, Madrid, Milan, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los
Angeles, and Silicon Valley, and currently intends to expand into additional European countries and the Pacific Rim.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of
DoubleClick. Investors are cautioned that such statements are only predictions and that actual events or results may differ
materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual
events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth
in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.
SOURCE: DoubleClick, Inc |
