To All!
Tuesday June 30, 8:01 am Eastern Time
Company Press Release
SOURCE: DoubleClick Network
DoubleClick Network Ranks #3 Behind AOL and Yahoo -
Media Metrix Adds Internet Networks to Standard Reports
-
NEW YORK, June 30 /PRNewswire/ -- The DoubleClick Network has the third largest audience
reach on the Internet behind AOL and Yahoo, according to Media Metrix.* Media Metrix is now
including the DoubleClick Network and other Web-based networks as part of its standard reports
beginning next month.
The DoubleClick Network includes more than 170 high-traffic sites around the world and currently
serves an estimated 1.5 billion ads each month to 35 million people. In the last several months, several
highly-trafficked Web sites have been added to the DoubleClick Network, including: The Food
Network, Animal House, Web MD, Northern Light, MTV Europe and Major League Baseball.
''With our global expansion and the continual addition of top-ranked sites, the DoubleClick Network
gives advertisers the best of both -- extensive reach and great diverse content. We are delighted that
we are now ranked third in audience reach behind AOL and Yahoo,'' said Wenda Harris Millard,
Executive Vice President, Marketing & Sales, DoubleClick, Inc.
''DoubleClick's pioneering work in new media parallels the pioneering work of Media Metrix. Ad sales
networks have become increasingly important to the Web and to the advertising community. We look
forward to expanding new reporting of this important industry segment,'' said Doug McFarland, Senior
Vice President, General Manager, Media Metrix, Inc.
In addition to Media Metrix, other Internet research supports the growing reach of the network-based
model. Forrester predicts that online ad dollars will shift from portals to content sites in the next couple
of years. Today, portals garner 59% of Internet advertising dollars; Forrester expects this to drop to
30% by 2002.
''Similar to what happens in television, media buyers are shifting their online ad spending to
network-based buys,'' said Millard. ''With the extensive reach of the DoubleClick Network and a 144%
revenue growth from first quarter 1997 to first quarter 1998, we are well positioned to benefit from this
trend.''
Media Metrix April 1998 Reach, Top Domains
Total Domains Reach %
AOL 46.3
Yahoo 42.4
DoubleClick Network 29.4*
Netscape 25.8
GeoCities 25.5
Microsoft 24.2
Infoseek 17
MSN 13.3
Lycos 13.2
Tripod 11.6
About DoubleClick, Inc.
DoubleClick, Inc. (Nasdaq: DCLK - news; www.doubleclick.net), is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web publishers. Combining
technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and
reporting for online media campaigns. DoubleClick, Inc. has headquarters in New York City and
maintains offices in London, Tokyo, Madrid, Milan, Paris, Sydney, Stockholm, Toronto, Atlanta, Boston,
Chicago, Dallas, Los Angeles, and Silicon Valley, and currently intends to expand into additional
European countries and the Pacific Rim.
About Media Metrix.
Media Metrix, The PC Meter Company, is the pioneer and recognized world leader in the field of usage
measurement services for new interactive media and digital technologies. With its patented PC Meter
technology, Media Metrix has developed the standard for measuring real-time, actual usage of the
entire digital universe, including the World Wide Web, proprietary online services, computer software,
hardware and other new interactive applications. Media Metrix is based in New York City and has
close to 200 clients, including leading advertising agencies, new and traditional media companies,
marketers, financial institutions and technology companies. Visit www.mediametrix.com for further
information.
This news release contains statements of a forward-looking nature relating to the future events or the
future financial results of DoubleClick. Investors are cautioned that such statements are only
predictions and that actual events or results may differ materially. In evaluating such statements,
investors should specifically consider the various factors which could cause actual events or results to
differ materially from those indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange
Commission.
* DoubleClick's Media Metrix reach number represents an aggregation of
170 different Web sites as provided by DoubleClick.
SOURCE: DoubleClick Network |
