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Technology Stocks : DoubleClick Inc (DCLK)

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To: Winston Kim who wrote (299)	7/1/1998 8:34:00 PM
From: ezXit	Read Replies (1) of 2902

DoubleClick network ??? doubleclick (DC) is NOT a yahoo or aol ...the news release is very misleading ... doulbleclick took the data that media metrix collected and then used it for their benefit ... if you go to www.mediametrix.com you will NOT see doubleclick network in the same catorgory with aol yahoo etc ... you will find it in another about 4th from the BOTTOM with geocities at the top ..... doubleclick news release says APRIL ..you will not find DC in any of the april findings?? ...only in the MAY ?? and they are near the bottom ... they put themselves ahead of netscape BUT if netscape counted the the #'s in the same way that they do for DC then netscape would be ahead .. they count DC #'s by the fact that DC has a ad bar at 170 sites so they total # of vistors to that site ... with netscape, yahoo, aol they only count the # of visitors to the HOME pages only.. now how many links to yahoo, aol ,netscape etc are at other web sites ?? now add those #'s and the results will be different .... i called mediaM and they did NOT put out the news nor did they or will they in the future put DC in the same catorgory as aol ,yahoo etc ...DC put themselves there in their news release ..also mediaM said i would have to ask DC what the DC network was and how they define "network" ..MEDIAM stated that they were hired by DC to provide #'s .... how they use them is not up to MediaM ...... i called DC and after being passed to several persons i was left with leaving a voice mail message ..as i was being passed around not one person could tell me what the DC network was .. and also the 1.5billion ads per month ? they could not tell me if those were DC ads only or the total ads that are on those web sites or if that was the total ads on the internet per month?( mediaM said i would have to ask DC about that) .... so i find the 28+ rise in $ great over the past 2 days but i find the release misleading ...and i think there is a reason for it !!!! other then the AOL yahoo attract $$ ........ DCLK needs the $ up ?? but why ..... i'm looking around for a answer ?? any suggestions ??

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