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Technology Stocks : OnSale Inc.

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To: Norm Demers who wrote (1316)7/21/1998 11:14:00 AM
From: j_b  Read Replies (2) of 4903
 
Short squeeze, Softbank, news, finally being discovered...who knows why stocks do what they do.

Todays news is exceptionally good in my opinion. The business-to-business market is estimated by Jupiter and Forrester $20 to$80 billion/year on the internet (I love those narrow ranges on estimates!), or about 10 times the size of the consumer market. Various publications (including WSJ) have noticed that the using the web to improve business functions or provide information has proven more profitable (by reducing costs) than selling to consumers or providing entertainment. By going after this market, ONSL has drastically increased their market reach. They only need to penetrate a small percentage of the market to result in large benefits, as opposed to needing a large share of the consumer market.

Unfortunately (there's always another side, isn't there?), this also blurs their focus. How many markets can you concentrate on at one time? Have they really mastered the areas they are already in? After the previous quarters write-off, it is apparent that rapid growth has its drawbacks, and entering a new market presents even more opportunities to stumble.

Any opinions on how to estimate the potential of the new market?
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