NEWS FLASH:
(BSNS WIRE) Yoplait Has Modified Yogurt Container to Prevent Skunks from
Yoplait Has Modified Yogurt Container to Prevent Skunks from Becoming Trapped
Business Editors
NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress,
PressLink Online and on Business Wire's Web site at
www.businesswire.com
MINNEAPOLIS--(BUSINESS WIRE)--July 21, 1998--Following 10 months
of intensive research, Yoplait yogurt has developed a new package that
will help prevent skunks from becoming trapped, and in some cases
killed, in discarded yogurt containers. The new packaging is already
on grocery store shelves in California and will soon make their way
into stores across the country.
Between two and 14 skunks last year were reported killed after
their heads became stuck inside discarded Yoplait yogurt containers.
Yoplait yogurt was informed of the problem 10 months ago by
animal-rights activists and has incorporated their concerns into a new
package design to help make the yogurt cups skunk-proof.
The single surest way to solve the problem is to properly crush
and discard the yogurt cups in the first place. All cups will be
inscribed with the message, "Protect Wildlife Crush Before Disposal."
The new Yoplait container is manufactured from polypropylene, and it
cracks easily. Once crushed and cracked, the container is skunk-proof.
"The number of skunks injured doesn't sound like a lot, but it's
14 too many, and that's why we are taking action and changing our
packaging," said David Dix, spokesperson for General Mills, the makers
of Yoplait yogurt. "The best way to solve the problem is to follow new
directions for disposal printed on the containers, which reads:
"Protect Wildlife Crush Before Disposal."
The design changes make it more difficult for a skunk to get its
head into a yogurt container and easier for the skunk to remove it.
The modifications to the new style cup include a new seal flange which
does not turn back inside the container, the removal of stacking lugs
which makes it easier for the skunk to shake off the cup, and a flange
added to the bottom of the cup making it easier for the skunk to push
the cup off with typical grooming behavior.
--30--mb/ms*
CONTACT: General Mills, Minneapolis
David Dix, 612/540-7048
KEYWORD: MINNESOTA
INDUSTRY KEYWORD: PHOTO PHOTOWIRE FOODS/BEVERAGES
PHOTO: bw2
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