ALYA Cost cutting system via software as well as security Message Board

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Microcap & Penny Stocks : ALYA Cost cutting system via software as well as security

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To: Jane Hafker who wrote (1557)	7/29/1998 11:39:00 PM
From: John S. Baker	Read Replies (2) of 2534

Paid ads are "placed" because you pay for the privilege of telling the publication where you want the ad and what you want it to say. A PR release may be every bit as carefully sculpted as a display ad but you merely "release" it and hope it falls on fertile ground. You have no control over where it is published nor what changes the publication may make in the info. Because the originator controls content (and placement in the case of a paid advertisement) releases and ads tend to have reduced credibility. Just as we consider the source and the motivation of posters here on SI, so should a reader carefully consider the credibility of the person who pays for an ad or who writes a press release. The difference is important to our investing futures. An article, in an edited publication, gains added credibility because two semi-neutral people ... the writer/reporter and the editor ... will have examined the information they were given and have weighed its factualness and credibility before the article goes to press. As such a favorable article published in a decent magazine is worth a helluva lot more to a company than is a paid ad, for which the company did nothing but pay a price. So, the difference is quite significant to us as investors. In my professional opinion (20 years in the industrial marketing business), ALYA does not do a very good job of PR (as differentiated from paying someone to put paid ads in a publication). Today's news release is an excellent example. Had it contained the info which later was supplied by someone on this thread, I dare say that it would have achieved a great deal more for ALYA. JSb.

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