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The electronic brokerage part of the Company, I T, is just getting started. The SI ad is the first one that I have heard of. We know that they are registering in more states. Getting their systems together. I think that their first ad, no matter who sees it, is worthwhile news for us as shareholders. It tells me that they are progressing to the point where they are operational and wanting to step up to the next level. In my opinion, you just don't open the doors to a full service operation overnight. There is alot of development to get the system fully functional. My own private thought is that when their trading system is rolling, I would not be at all surprised if someone wants to buy it. Think about all the various financial and related firms that would like to have an electronic brokerage, with or without customers. I think that the number of financial services firms with an electronic brokerage option will have an exponential increase in the next few years.Regardless, the next thing we are likely to see is broad advertising either electronic, print, or television. After that the company will probably report new brokerage customers, hits, etc. |
