Wednesday August 5, 9:03 am Eastern Time
Company Press Release
HomeValueCheck LLC to Provide HomeLife Inc. With Unmatched
Property Valuation Services
Strategic Alliance Moves the Company One Step Closer to Participation in All Aspects of Real
Estate Industry
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Aug. 5, 1998-- HomeLife Inc. (OTC/BB:HMLF), a full-service real
estate and mortgage financing services provider, Wednesday announced that it has formed a strategic alliance with
HomeValueCheck LLC, and Internet, residential property valuation service.
HomeValueCheck utilizes proprietary, quantitative systems for appraisal that are considered by many industry leaders to be
the most thorough and accurate in the business.
Terms of the five-year agreement were not disclosed, however, the relationship provides for revenue sharing between
HomeLife and HomeValueCheck, as well as price discounts on valuation services for HomeLife's ever-growing sales force,
which now totals over 3,000 real estate agents.
Andrew Cimerman, chairman and chief executive officer of HomeLife, commented on the alignment: ''As I have mentioned to
our present and potential shareholders, HomeLife is currently building its infrastructure to provide one-stop shopping for
buyers and sellers of real estate. We are striving to offer all services necessary in the real estate transaction market, from sales
and valuation services, to offering mortgage banking as well.
''This alliance is both a marketing tool and an income generating force. We expect it to increase HomeLife's flow of
customers, strengthen its competitive position in the marketplace, and improve corporate profits.
''The HomeValueCheck alliance moves us one step closer to providing the highest quality customer service and the most
well-rounded product availability in the industry. In aligning ourselves with HomeValueCheck, we are joining with the best in
the business. This and other relationships that we are entering into are exactly what we need to aggressively pursue the
development of this company.''
Cal Knickerbocker, president of HomeValueCheck, said, ''We are very pleased with this new relationship with HomeLife.
Obviously, they will be a steady source of users for our service and we expect to be able to grow significantly as a result.''
With over 35 years of appraisal industry experience and service, HomeValueCheck offers the HomeValueCheck system, one
of the most advanced tools available on the Internet for determining the value of residential property. Using the same
approaches as professional appraisers, HomeValueCheck employs a proprietary system of algorithms to accurately determine
the value of property in a matter of seconds. For more information on HomeValueCheck, visit the firm's Web site at
www.homevaluecheck.com.
Incorporated in 1995, HomeLife and its affiliates are full-service real estate and mortgage financing services providers.
HomeLife is one of the largest real estate organizations in North America, with over 200 offices and an estimated 3,000
licensed agents. Through an advanced interoffice computer network, proprietary real estate information software and
enterprising marketing systems, the company has created an innovative approach to the real estate process.
In a plan to spread its innovation more rapidly through North America and abroad, the company launched an international
franchise campaign. Recently, the company has looked to grow its business and increase its profitability through a series of
strategic alliances with third-party service providers. These relationships are quickly transferring HomeLife into a one-stop
shop for buyers and sellers of real estate.
Contact:
HomeLife Inc., Newport Beach
Andrew Cimerman, 714/660-1919 |
