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Strategies & Market Trends : HomeLife: A Global Franchise Real Estate Company (HMLF)

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To: Mr. Fortune who wrote (162)8/20/1998 10:10:00 AM
From: MoneyBaggs  Read Replies (1) of 383
 
GOOD NEWS!!

SEC filing is on the way:

Thursday August 20, 9:28 am Eastern Time

Company Press Release

HomeLife Inc. Retains Law Firm in Preparation for SEC Filings

Company Expects to File with SEC Within 30 Days

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Aug. 20, 1998--HomeLife Inc. (OTC/BB:HMLF - news), a full-service real estate and mortgage financing
services provider, Thursday announced that it has retained California-based law firm, Horwitz and Beam to represent the company as it prepares to file the
necessary SEC documents to become fully reporting under Security Exchange Act of 1934.

Andrew Cimerman, chairman and chief executive officer of HomeLife, commented on the retainer: ''Our plans have always been to become a fully reporting
company, and ultimately, be listed on the Nasdaq National Market. Horwitz and Beam is an experienced SEC law firm, and we look forward to utilizing their
expertise in facilitating a smooth transition in becoming a fully reporting company.''

Incorporated in 1995, HomeLife and its affiliates are full-service real estate and mortgage financing services providers. HomeLife is one of the largest real estate
organizations in North America, with over 200 offices and an estimated 3,000 licensed agents.

Through strategic expansion of real estate franchising, and corporately owned and operated offices, the company is positioning itself to become a strong competitor
as it gains market share in loan origination and buying/selling of real estate, and is rapidly becoming a recognized force in the real estate industry. Because of its vast
network of offices, the company is actively pursuing revenue from ancillary services, such as home warranty, escrow service, title insurance, home valuation and
relocation services.

Management believes its involvement in the real estate industry and its track record places the company in a unique position to identify undervalued or distressed
properties which will allow the company to make strategic purchases for resale. Also, in a plan to spread its innovation more rapidly in North America and abroad,
the company recently launched an international franchise campaign.
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