The judge's ruling for limited discovery "validates" the suit, IMHO. It shows there is enough to the reason for the suit for the judge to say it should proceed. While very pleased for BNEZ, I keep thinking about the possible precedent this may set for the future and the overall significance this can have for "content providers".
Still, the actual business of the company is foremost, again IMHO. Management has shown themselves to be savvy and aggressive in getting PMA out into the market. With the distribution deals in place and the upcoming Inc magazine ad, this is an excellent prologue to sales. I find myself wondering what will be next, as they have said they were to meet with buyers for major retail outlets. These guys aren't messing around and look to be doing what it takes to get this product out there.
Like others, I don't expect to see significant results or numbers for a while yet, but feel this one is worth my patience. I don't know this myself, but it has been mentioned the buying for the Christmas season has already been completed by those retail outlet buyers for their stores. To my mind, then, this fourth quarter is probably not the time to look for any significant sales numbers, as it's simply still too soon. |
