Online Shoppers Buying For Themselves This Christmas
30 Nov 1998, 3:40 AM CST
By Adam Creed, Newsbytes.
SAN FRANCISCO, CALIFORNIA, U.S.A.,
More than 60 percent of online shoppers are buying gifts for themselves when they're supposed to be shopping for others, according to the ClickRewards' 1998 online shopping survey by Caravan.
Web-surfing shoppers also cite other reasons for their online shopping according to the survey. Avoiding lines and crowded parking lots are some of the most compelling reasons for using their credit card on the Internet for their Christmas shopping.
Of the 1,000 US adults surveyed, 25 percent said they can avoid the long lines, while 13 percent said they enjoy shopping in their pajamas and 10 percent each said they have more time for family and friends and don't have to fight for a parking space at the mall.
Survey sponsor, ClickRewards, added to the incentives to buy online this Christmas with the addition of new online retailers to its ClickMiles shopping network, including Club Computer, Cooking.com, E*Trade and Sports Superstore
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