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Technology Stocks : DoubleClick Inc (DCLK)

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To: jach who wrote (453)	12/6/1998 6:31:00 PM
From: ----------	Read Replies (1) of 2902

To each his /her own. However, I think you may be comparing different industries. Retailing, be it Amazon, WalMart, etc. is indeed a fairly low margin business. However, IMO, a fairer comparison for Doubleclick would be an ad agency Like Saatchi & Saatchi or one of the other major corporate marketing agencies. While traditional product retailers must invest in plant property & equipment at thousands of locations..(look at how many Home Depot's there are), an advertiser has no such expense. As long as there is a retailer wanting to sell anything, there will be a demand for advertising. Just my opinion. Regards, Doug

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