Quote.com Hits the Mark With DoubleClick's DART
PR Newswire - December 22, 1998 11:10
Implementing DART Technology Gives Quote.com the Leading Edge as World-Wide Advertising Host
NEW YORK, Dec. 22 /PRNewswire/ -- Quote.com (http://www.quote.com), a leading provider of world-wide financial information and services on the Internet, has partnered with DoubleClick Inc. (Nasdaq: DCLK) to implement its DART service as Quote.com's primary ad serving technology. DART (Dynamic Advertising Reporting and Targeting) matches advertiser-selected target profiles with individual user profiles in order to deliver appropriate, targeted ads, enabling Internet corporations to serve and manage targeted ads in a true network environment.
Quote.com has recently announced its introduction into the Japanese marketplace with the launch of the Quote.com Japanese Fast Site, and its new partnership agreement with FISCO Corporation in Japan. By using DoubleClick's DART application, Quote.com has access to simple outsourced solutions that will allow the company to maximize revenue from international visitors to their Web sites.
"DoubleClick has exceptional functionality which can be converted into sales opportunities for Quote.com," said Aaron Barnes, Vice President of Advertising Sales at Quote.com. "With the number of advertisers on Quote.com's site, and with our recent entry into the international market place, we need to partner with a company that not only can handle our technology needs, but one also that has international capabilities. DoubleClick is that partner."
Quote.com is recognized by major corporations as a lucrative site to advertise on. The company has signed more than thirty new advertising contracts in the last two months alone, and has run advertising campaigns for a number of mainstream corporations such as American Airlines, Cyberian Outpost and IBM. Quote.com's entry into the international financial space has opened up new opportunities for the company to target advertisers from around the world to their site.
"DART helps advertisers reach their audience and maximizes revenue for Web publishers. It's the advertising backbone for more than 4,200 sites on the Internet," says Kevin Ryan, DoubleClick's president and chief operating officer. "Quote.com can focus on building their brand globally while we continue to provide advertising and technology solutions."
About DoubleClick
DoubleClick Inc. (http://www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has U.S. headquarters in New York City, international headquarters in Dublin and maintains offices in Paris, London, Oslo, Helsinki, Barcelona, Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles and Silicon Valley.
About Quote.com
Quote.com, Inc. (http://www.quote.com) is a privately held company that is venture funded by Sequoia Capital Corporation of Menlo Park, Calif., Highland Capital Partners of Boston, Mass., BARRA, Inc. (Nasdaq: BARZ), of Berkeley, Calif., and Shawmut Capital of Boston, Mass. Quote.com is based in Mountain View, Calif., and its services can be accessed via the World Wide Web at quote.com by sending a blank e-mail to info@quote.com or by calling 650-930-1000.
DoubleClick introduces Closed-Loop Marketing Solutions, a suite of products (DoubleClick DART, DoubleClick DataBank and DoubleClick Boomerang) which provide Advertisers/Agencies with real-time control of delivery, measurement/analysis and remarketing of their Web advertising campaigns. For more info., check out doubleclick.net
SOURCE Quote.com
/CONTACT: Amy Shapiro of DoubleClick Inc., 212-655-7671, or
ashapiro@doubleclick.net; or Sonia Doyle of Quote.com, 650-930-1056, or
sdoyle@quote.com/
/Web site: doubleclick.net
/Web site: doubleclick.net
/Web site: quote.com
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