DCLK Key performance indicators.
DOUBLECLICK INC.
KEY PERFORMANCE INDICATORS
(UNAUDITED)
$ IN MILLIONS 1998
Q1 Q2 Q3 Q4
1 TOTAL ADS SERVED,
QUARTER (BILLIONS) 5.0 6.8 8.2 14.0
TOTAL ADS SERVED,
FINAL MONTH (BILLIONS) 1.9 2.4 3.3 5.3
ADS PER DAY,
FINAL MONTH (MILLIONS) 62 81 108 172
% GROWTH 90% 30% 33% 59%
2 # OF ADVERTISERS 1,400 1,800 2,200 2,300
# CHANGE 500 400 400 100
KEY ADVERTISER RETENTION 83% 88% 93% 92%
3 # SITES- TOTAL DART 1,700 2,900 4,200 6,400
# CHANGE 1,070 1,200 1,300 2,200
% CHANGE 169% 71% 45% 52%
# PUBLISHERS- TOTAL DART 220 320 440 570
# CHANGE 120 100 120 130
% CHANGE 120% 45% 38% 30%
4 # SITES- NETWORK TOTAL 650 840 930 1,320
# CHANGE N/A 190 90 390
% CHANGE N/A 29% 11% 42%
# PUBLISHERS- NETWORK TOTAL 170 230 270 340
# CHANGE 90 60 40 70
% CHANGE 100% 35% 17% 26%
5 UNIQUE USERS (MILLIONS/ MO.)
DOUBLECLICK NETWORK WORLDWIDE35 40 44 48
# GROWTH 15 5 4 4
6 TOTAL COMPANY HEADCOUNT 248 311 373 482
% GROWTH 34% 25% 20% 29%
7 REVENUE- $ MILLIONS $13.0 $17.3 $20.8 $29.1
% GROWTH 19% 33% 20% 40%
8 DART REVENUE (INCL. NETWORK)-
$ MILLIONS DID NOT REPORT DID NOT REPORT $3.3 $4.9
% OF TOTAL REVENUE N/A N/A 16% 17%
% OF TOTAL GROSS PROFIT N/A N/A 37% 42%
9 INTERNATIONAL REVENUE-
$ MILLIONS DID NOT REPORT DID NOT REPORT $2.5 $4.1
% OF TOTAL REVENUE N/A N/A 12% 14%
10 ALTAVISTA REVENUES $6.6 $8.6 $9.2 $12.9
% REVENUE 51% 49% 44% 44%
% OF GROSS PROFIT 45% 43% 38% 37%
11 SPONSORSHIP REVENUES $1.2 $2.6 $3.5 $5.5
% REVENUE 9% 15% 17% 19%
12 GROSS MARGIN % 32.0% 32.2% 32.8% 33.3%
CHANGE % 1.3% 0.2% 0.6% 0.5%
CHANGE- BASIS POINTS 130 20 60 50
13 OPERATING EXPENSES $9.0 $11.1 $12.2 $14.9
OPERATING LOSS $(4.8) $(5.5) $(5.4) $(5.2)
OPERATING MARGIN % -37% -32% -26% -18%
CHANGE- BASIS POINTS (210) 550 560 840
14 EARNINGS PER SHARE $(0.31) $(0.28) $(0.28) $(0.25)
NET MARGIN % -34% -27% -23% -15%
SOURCE: DoubleClick Inc.
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