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Technology Stocks : DoubleClick Inc (DCLK)
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To: Mohan Marette who wrote (609)1/20/1999 10:01:00 AM
From: David Montgomery  Read Replies (1) of 2902
 
thanks for the info - that's one right move

I did a quick check on the income statement. The only reason DoubleClick didn't beat the analysts estimates by more appears to be that their SG&A expenses grew at a 20% rate. I believe this is higher than in the past.

If the additional marketing expense pays off, profits will catch up with their efforts and they'll maintain a high growth rate.

Looks to me like they're making ALL the right moves.

dvm
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