DoubleClick Launches Select And Expands The DoubleClick Network
Expanded Product Line Offers More Services to Publishers and Advertisers
Michelle:
Damn,what is the matter with this stock? Up and down,up and down.
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NEW YORK, Jan. 25 /PRNewswire/ -- DoubleClick Inc., (Nasdaq: DCLK - news), a leading provider of global Internet advertising solutions, announced it will launch DoubleClick Select in March, to increase the focus on the premium Web sites it represents in an exclusive advertising sales relationship. In addition, DoubleClick will, for the first time, open the Network to represent highly branded sites in non-exclusive relationships. Sites joining the expanded Network include Court TV, Daily News, Internet Movie Database, Prevue Online and USA Today.
With DoubleClick Select, the company will increase its focus on promoting individual premium brands such as AltaVista, The Dilbert Zone, A&E Network, Travelocity, PBS Online, ModernBride.com, The Food Network, Autobytel.com and Fast Company with e-commerce and sponsorships solutions. In support of this effort, DoubleClick will substantially expand its advertising sales, sponsorship and business development teams in 1999.
The new strategy will allow DoubleClick to quickly scale inventory in specific content categories such as business & finance, entertainment, sports, technology and travel, to meet advertisers' demand. Web publishers joining the Network in a non-exclusive agreement will have the opportunity to utilize DoubleClick's multiple sales channels to supplement their in-house sales teams. The DoubleClick Network has one of the largest Internet advertising sales forces in the world, offering Web publishers the ability to cover a vast universe of advertisers. DoubleClick announced a new trade campaign in support of the expanded Network; it began running in major industry publications January 18th.
''The DoubleClick Network has built its business on brands and will now aggressively expand from this core to respond to advertisers' demands,'' says Wenda Harris Millard, EVP Marketing & Sales at DoubleClick. ''Our new strategy offers media buyers three key elements: search, branded sites and reach.''
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