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Technology Stocks : DoubleClick Inc (DCLK)

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To: Mazman who wrote (665)	1/26/1999 4:20:00 PM
From: Scott Kessler	Read Replies (1) of 2902

Believe some DCLK enthusiastists were disappointed by disclosures that AltaVista will amass an ad sales staff to sell ads on the in-development My.AltaVista.com. Even though DCLK will handle the search-engine & directory ads for the web site, the plan to hire ad people likely shook some investors. In a perfect world -- DCLK would have been given all of the AV biz. Bottom line, I like this co., but it seriously needs to diversify its rev. stream (44% from AV is ridiculous, considering its niche). See below link for some AV/DCLK details. biz.yahoo.com

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