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Pastimes : Entrepreneurial Rants, Raves and Rewards!

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To: John Liu who wrote (2)	3/11/1999 7:33:00 PM
From: Karl Zetmeir	Read Replies (1) of 11

Protection of intellectual property is extremely difficult in an era where there's not much respect for the effort you've spent in developing a concept or technique. Unfortunately, concepts aren't very protectable. The three tools available to you are 1.) Copyright ... the graphic representation of your idea 2.) Trademark ... the "name" you use to market your idea 3.) Patent ... an exclusive for a completely unique and novel idea. Even though Copyrights are now automatic, a lot of people don't seem to know that. You might want to consider placing a copyright notice on all your proposals and marketing literature. You don't have to even file for a copyright unless you are intending litigation. Having been burned myself ... I make it very clear to clients, subcontractors, etc. they are looking at proprietary information. If your idea isn't protectable as a patent, then you just have to get their first and create whatever momentum you can. Unfortunately, even complex solutions become easy when someone shows you how to accomplish them. BTW ... I am NOT an attorney.

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