DoubleClick Inc (DCLK) Message Board

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Technology Stocks : DoubleClick Inc (DCLK)

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To: phil davidson who wrote (871)	3/18/1999 5:02:00 PM
From: Thomas C (Hijacked)	Read Replies (1) of 2902

if you guys could summarize in a handful of words why DCLK is a good investment what would it be? my thinking is the underlying basic strength of this company/busines is based on its ability to "improve click through rates" by perhaps as much as 25% from its tracking software. That is a tremendous amount of economic value. Before companies could maybe only get a 2--5% response rate...whereas now they can get a almost 25% response rate due to tracking consumers behaviors. That is a HUGE concept! Plus try this. In Microsoft windows, go to your 'find files' feature and type in 'doubleclick'....chances are there is a cookie file on your hard drive from doubleclick! there is one on mine! They are tracking my online behavior...and for all I know the ads that are coming up are 'suited' to my 'needs'. Tom

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