DoubleClick Fundamentals
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Glossary
What does the company do?
Double click on DoubleClick to access ad creation, placement, management, tracking, and reporting services for
online advertisers. DoubleClick can develop highly targeted ad delivery through its use of "cookies," which give a
browser such information as which Web sites a user has visited and what online purchases he or she has made.
DoubleClick delivers ads to more than 60 sites, including the AltaVista search engine (about 45% of sales) and
"U.S. News and World Report." DoubleClick has delivered ads online for such clients as Microsoft (about 7% of
sales), AT&T, and IBM. DoubleClick has operations in Asia, Australia, Canada, Europe, Latin America, and the
US.
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How much does the company sell and earn?
Investors need to know how much stuff or services a company sells, and how much of that total it keeps as
income (or profit) to grow its business or return to shareholders. The more of each, the better. In general, look for
companies that sell and earn more than peers.
DoubleClick one-year sales: $80.2 Mil.
Difference from the average for the Internet Software & Services group: -45.50%
DoubleClick one-year income: $-18.2 Mil
Difference from the average for the Internet Software & Services group: 48.77%
Sales & Income (past 12 months)
Company
Industry
Sales
$80.2 Mil
$147.2 Mil
Income
$-18.2 Mil
$-35.5 Mil
How fast is the company growing?
It may not be fair, but public companies are judged by investors more on their sales and earnings growth rates
than on the absolute value of their sales and earnings. Look for companies that consistently grow faster than
peers.
DoubleClick one-year sales growth: 162.10%.
Difference from the average for the Internet Software & Services group: 127.20 pct. pts.
Sales & Income Growth (past 12
months)
Company
Industry
Sales Growth
162.10%
34.90%
Income Growth
NA
NA
How profitable is the company?
Investors prefer companies that increase profit margins -- the percentage of sales that they keep -- every year.
This is accomplished either by lowering expenses or raising prices. Look for companies that consistently find
ways to squeeze more profits out of sales than their peers.
DoubleClick one-year net profit margin: -22.7%
Difference from average for the Internet Software & Services group: 1.9 pct. pts.
Net profit margins (%)
Company
-22.7%
Company 5-Yr Avg.
NA
Industry
-24.6%
How is the company's financial health?
The "debt/equity ratio" shows how much a firm has borrowed long-term as a percentage of its stock equity. The
lower, the better.
DoubleClick debt/equity ratio: 0.00.
Average debt/equity ratio for the Internet Software & Services group: 0.21.
Company
Industry
Debt/equity ratio
0.00
0.21
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