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Technology Stocks : DoubleClick Inc (DCLK)

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To: LWolf who wrote (1176)	3/28/1999 11:15:00 AM
From: Lizzie Tudor	of 2902

I'm glad you decided to hold this one Laura. I've had it for a while and added a little more (I mean little - in a Roth IRA) at 119. I don't know much about advertising so I don't have much to say fundamentally about this company... although I like it... but I do think early on some felt that internet ads would never take off. That is why dclk languished last year imo.... but for me personally I like ads and I've used them. I saw an ad for the World Wildlife Fund and went there... and also a Dell ad and went there (for a special, I was going to buy a new Dell computer anyway). Its just a new medium for advertising, people have to get used to it like anything else, and also as throughput increases people will be more willing to go to the ads. FYI, if people here want to see boomerang technology in action just click on a specialized ad like I did with the World Wildlife Fund (I think that was it) once. You will then see more ads for that genre - whatever it is) than you did before. Thats what boomerang does, it characterizes customers in a certain way and targets them. Michelle

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