Top UK Sites, Sky, ZDNet and FutureNet Select Doubleclick's DART Ad
Serving Solution
Excite Europe Extends Use of DART and Renews Into the Next Millennium
NEW YORK, March 31 /PRNewswire/ -- Three of the UK's biggest content providers, Sky, a division of Rupert Murdoch's News Corporation, ZDNet Europe,
and FutureNet, have chosen DoubleClick's DART ad serving solution (Nasdaq: DCLK - news). DoubleClick DART also confirms that Excite Europe, a client since
1997, has renewed its contract for another year.
DART enables online properties to dynamically target and manage their ad inventory and generate detailed campaign performance reports for advertisers. All the
sites in the DoubleClick Network use DART, as well as sites that handle their own ad sales. Worldwide, more than 6,400 sites use the ad management service,
including CBS Sportsline, NBC, MTV Europe, theglobe.com, EDGAR Online and The Wall Street Journal Interactive.
''Sky, ZDNet, FutureNet and Excite's commitment to DART is an endorsement of the quality and service provided by our ad management technology,'' says John
Barabino, director of marketing and operations, DART International. ''Top UK sites want a partner who is a leader in the UK and can scale to support them in their
rapid growth.''
Paul Wright, commercial manager of Sky, comments, ''After a careful evaluation of all the solutions on the market, we decided to outsource our ad management to
DoubleClick's DART. DART was clearly the best partner for us since they invented the outsourced ad management model and have extensive experience in working
with major sites.''
Commenting on Excite Europe's extended use of DART, Dela Quist, sales director, Excite Europe says, ''Excite has used DART in the UK, France, Germany,
Sweden and the Netherlands since May 1997. AS one of the world's most successful online media companies, ad serving is critical to Excite. To date, DART has
delivered in terms of robustness flexibility and scalability despite our growth rate.''
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