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Technology Stocks : DoubleClick Inc (DCLK)

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To: George Gotch who wrote (1287)	4/6/1999 1:46:00 PM
From: Tumbleweed	Read Replies (3) of 2902

If you totally ignore ads, and have never, ever clicked on one, then you are unusual. You may have blocking software installed, but I'd wager that 99% of users don't. Most people say 'advertsing never affects me' to which I say 'bllsht'. It affects all of us, directly or indirectly, ie subliminally. Even if its just to the effect of making you happy to buy some brand that you hadnt previously heard of because it sounds 'familiar'. And dont forget, on the web advertisers can get immediate feedback and real knowledge of who is watching and reacting to your ads. Much better than on tv in fact. So I expect to see more money pumped in which is why I am here for some time to come. On the other hand, if you think advertising is a waste of time, what are you doing here? But feel free to short this stock. Joe

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