interMute - Freedom from web ads Message Board

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Technology Stocks : interMute - Freedom from web ads

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To: Bill Fischofer who wrote ()	4/6/1999 3:53:00 PM
From: Nicholas Thompson	Read Replies (1) of 2

I've read in several places that of the total surfing time in the US less than 1% is done with add blocking. If that were to change I think you'd see an "arms race" where innovative new html and java would hide advertisements from the blockers on an ongoing basis. Even so, if 5% of people are using a blocker they are probably the 5% least likely to click on an advertisement anyway. I think the real challenge is to make advertisements less frequent and jarring and more relevant. Tivo and Replay are about to change television by using more of a sponsorship model rather than hurling extraneous advertisements at the viewer. See this article for the basics on tivo and replay and search metacrawler for more information r.wired.com Maybe this will become a model for the internet - one day The Gap will sponsor the entire Salon Web site but not put a banner at the top of every page.

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