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Technology Stocks : DoubleClick Inc (DCLK)
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To: George Gotch who wrote (1296)4/6/1999 5:08:00 PM
From: Tumbleweed  Read Replies (1) of 2902
 
RE Net Ads.
Consider the amount of money currently spent on advertising on non-Web media. Consider that a proportion of that money will flow to the web. Consider that even a small proportion of that huge expenditure is a LARGE amount of money. Consider all the current firms that make lots of money from advertising but that the web is pretty much a green field opportunity for advertising.

Therefore, Consider it a done deal that DCLK will be worth a lot more in a year or two as long as they don't screw up. (in which case, one of their competitors will get that money).

I'm not generally smart enough to day trade - successfully <g> , except on the odd occasion, generally I find it works better if I buy something I think will be worth a lot more in a year or two, buy and hold. Even with DCLK, I'm sure I would have made less, or even lost, by day trading it rather than buy and hold the last few weeks.

Good luck whatever you do, (unless its shorting DCLK <g> )
Joe
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