I think the first thing that many investors don't realize is that companies don't just come into existence when they file an S-1 for an IPO. All these companies have been around for years -- DCLK, AdForce, TwentyFour-Seven, etc. Internet advertising is a huge market and growing rapidly.
What's important is not to keep the competition down, but to execute your business plan properly -- and in case you're still concerned, check out this article from yesterday...
DoubleClick Up on Optimism Company Will Be
Internet Leader
Bloomberg News
April 6, 1999, 10:13 a.m. PT
DoubleClick Up on Optimism Company Will Be Internet Leader
New York, April 6 (Bloomberg) -- Shares of DoubleClick Inc.
rose as much as 24 percent on optimism the Internet company will
emerge as the online advertising leader.
DoubleClick, which helps advertisers figure out which ads to
send to Internet users, rose 18 7/16 to 114 in early afternoon
trading of 6.91 million shares, more than its three-month daily
average. Earlier, shares touched a record high of 118 9/16.
New York-based DoubleClick will join companies like America
Online Inc., Amazon.com Inc. and Yahoo! Inc. at the forefront of
the Internet industry, said Tara Long, a CE Unterberg Towbin
analyst. Long, who follows Internet marketing and advertising
companies, expects DoubleClick to have $197 million in revenue in
2000.
''It's multiples are going to expand to levels that other
Internet-industry leaders such as Yahoo and Amazon.com and AOL
are experiencing,'' said Long, who rated DoubleClick shares a new
''strong buy.''
Long predicts DoubleClick shares will reach 150 in a year. |
