DoubleClick Inc (DCLK) Message Board

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Technology Stocks : DoubleClick Inc (DCLK)

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To: LWolf who wrote (1362)	4/10/1999 12:19:00 PM
From: Lizzie Tudor	of 2902

re: DCLK creates value by matching content sites with the advertisers that want to reach them. Yes thats what is happening to me now and I am impressed with dclk's ability to target customers. I went to the Van Gogh exhibit in LA recently and looked up all the info on the web for this trip. Now, (2 weeks later) almost every ad I see is art related in some way. Art.com and virtual exhibit and stuff like that. In the past there was no advertising medium that could track and target customers in this way. I also kind of like it, I don't really feel like its big brother or anything... although some might.

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