AMERITECH YELLOWPAGES.NET AND DOUBLECLICK TEAM
PR NEWSWIRE - April 14, 1999 16:26
To Provide Local Web Advertising for Midwest Market
TROY, Mich., April 14 /PRNewswire/ -- Ameritech Interactive Media, the publisher of the Midwest's leading online yellow pages, Ameritech(R) yellowpages.net (www.yellowpages.net), and DoubleClick, the leading Internet advertising solutions company, today announced plans to work together to make it easier for Midwestern businesses to advertise on the World Wide Web.
"We continually seek opportunities to enhance our portfolio of online products with new solutions that provide value for our customers," said Dori Bennett, general manager of Ameritech Interactive Media. "We'll now offer our advertisers access to local consumers through DoubleClick's network of nationally branded sites."
DoubleClick Local helps Internet advertisers target prospects both geographically and categorically. This is accomplished by targeting ads at local users on sites included within the DoubleClick network, including top- branded sites such as AltaVista, Travelocity and Automobile Magazine.
"As a partner, Ameritech will help us build on the great success we've had with our Local product through resellers," said Kevin O'Connor, chief executive officer of DoubleClick. "Ameritech has a great customer base and an unmatched channel to reach local advertisers in five key Midwestern states."
DoubleClick also represents Ameritech yellowpages.net for national advertising sales.
An online directory search and shopping resource, Ameritech yellowpages.net provides a quick and easy way for buyers and sellers to connect and for people to shop and make purchases online. The service offers comprehensive coverage of more than 10 million U.S. businesses, along with 13 shopping guides with information from more than 40 leading content partners. A wide range of online advertising opportunities from links to custom-designed sites also is available. You can call 800 NET-8775 for further information.
Ameritech (NYSE: AIT) serves millions of customers in 50 states and 40 countries. Ameritech provides a full range of communications services including local and long-distance telephone and data, cellular, paging, security, cable TV, Internet and more. One of the world's 100 largest companies, Ameritech (www.ameritech.com) has 70,500 employees, 1 million shareowners and more than $30 billion in assets.
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