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Technology Stocks : DoubleClick Inc (DCLK)
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To: dabadabadoo who wrote (1960)5/4/1999 9:59:00 PM
From: Jenne  Read Replies (1) of 2902
 
FLYCAST COMMUNICATIONS CORP (FCST) 32 +7. Flycast Communications is the second of the Internet-related deals to hit the market today. The stock is currently trading up 28% from its IPO price, but has begun to sell off over the past hour as Internet stocks have turned south. FCST shares reached an intraday high of $37... The company provides Web-based direct response advertising solutions to e-commerce companies, direct marketing agencies and other Internet advertisers. Once an advertiser defines an advertising campaign, FCST places the campaign onto the Flycast Network of approximately 850 Web sites. The company's proprietary AdEx system matches individual advertisements from the campaign with appropriate advertising space on the network. AdEx also measures the effectiveness of the campaign. The company's most popular product offering provides advertising placements across the entire Flycast Network without specificity regarding individual Web sites. Because the current rate card on this offering is just $6 cost per thousand, the company sports fairly skinny margins. Financials: For fiscal year 1998, Flycast logged revenue of $8.03 million, an increase of more than 1100% from the year-ago level. The company's net loss for the period widened from $3.4 million to $9.3 million. Gross margins rose to 26%.

Competitor Comparison

Stock Market-Cap Revenues (TTM) Price/Sales Ratio Gross Margin (Latest Qtr)
Flycast Communications $451 mln $12.08 mln 37.3 27.4%
DoubleClick (DCLK) $5.15 bln $52.3 mln 51.5 38.5%
24/7 Media (TFSM) $694 mln $19.7 mln 35.2 23.4%
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