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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: H James Morris who wrote (61005)	6/7/1999 1:36:00 AM
From: Mark Fowler	Read Replies (3) \| Respond to of 164684

Here James this will put the fear of God into you ;-) Amazon.com Says It Will Register 10 Millionth Customer Tomorrow Seattle, June 6 (Bloomberg) -- Amazon.com Inc., the Internet's largest retailer, said tomorrow it will be the first e- commerce store to register its 10 millionth customer, as strong demand for its new auctions business bolstered its online book, music and video operations. Amazon.com said its customer base has more than tripled from 3 million in June 1998. The retailer, which started selling books online in July 1995, already beat several analysts' expectations for customer count at the end of the first quarter, when it had more than 8.4 million online shoppers. Many investors consider customer count an indicator of future sales. This is particularly true in the first quarter, which follows the holiday shopping season and is often the least important of the year for consumer spending. A significant number of Amazon.com's newest customers came from its auctions business, which the retailer introduced in April, said President and Chief Executive Jeffrey Bezos in an interview. The auctions service competes with leading auctioneer eBay Inc. in selling everything from toys to antiques. ''The auctions business was a faster launch than even our music business because there were more participants in auctions than new customers in music in the same period of time,'' Bezos said. ''We're happy with the auctions business.'' Seattle-based Amazon.com said the rapid growth of its customer base also reflects the widening appeal of online shopping among mainstream consumers. That growth, while ''completely unusual and without precedent,'' reflects the infrastructure of personal computers that was already in place when the World Wide Web started to develop, Bezos said. ''All the personal computers were on desk tops, just waiting for some clever bits of software called the Internet to reach critical mass -- and then it exploded,'' he said. The ability of Internet companies to create ''true value'' - - through customer service and low prices, for example -- has perpetuated that growth, he said. Amazon.com's 10 million customers include those who have either purchased merchandise from Amazon.com or participated in its auctions business. It doesn't count users of the free electronic greeting card service, the company said. Amazon.com's stock rose 3 3/8 to 108 7/16 on Friday. Jun/06/1999 19:01