Company Press Release
Modem Media Selected By ChipCenter To Build
World-Class Vertical For Electronics Components
Industry
Four Industry Giants Join To Develop Business-to-Business E-Commerce Website
NORWALK, Conn.--(BUSINESS WIRE)--June 9, 1999-- Modem Media . Poppe Tyson (Nasdaq: MMPT - news), a
leading builder and marketer of customer-focused e-businesses for world-class brands, announced today that it will design and
build the Website for ChipCenter LLC, a joint venture of Arrow Electronics (NYSE: ARW - news), Avnet (NYSE: AVT -
news), CMP Media (Nasdaq: CMPX - news), and Aspect Development (Nasdaq: ASDV - news).
''ChipCenter is an exciting new opportunity for Modem and we are thrilled to bring our Internet marketing strategy and
technical expertise to this key area of the business-to-business marketplace,'' said Bob Allen, president of Modem Media.
''The ChipCenter opportunity allows us to apply a wide range of our expertise including brand development, personalized site
design and development, e-commerce and distribution strategies.''
''The creation of ChipCenter, a first-of-its-kind alliance among four industry giants, speaks to the critical role the Internet is
playing in providing product information and streamlining commerce in the electronics manufacturing industry,'' said Girish
Mhatre, CEO of ChipCenter. ''ChipCenter will be a new kind of marketing channel that consolidates demand creation, interest
fulfillment and e-commerce transactions in one seamless service. Product vendors who advertise on the site will find shortened
times to sale, a huge competitive advantage particularly in the current environment. Engineers and purchasing agents will be able
to learn, find and buy at one convenient location. ChipCenter will set the industry standard for service, content and product
inventory available to electronics OEMs. We selected Modem Media among many other firms after an exhaustive process. We
will be breaking new ground with ChipCenter and Modem's legacy of innovation made them the logical choice,'' he added.
ABOUT MODEM MEDIA
Modem Media is the leading builder and marketer of customer-focused e-businesses for world-class brands. Modem Media
develops customer-driven insights to identify and capitalize on e-business opportunities, and utilizes its conceptual, technology,
and marketing expertise to build, distribute, and manage differentiated e-business solutions for its clients around the globe.
Modem Media's rapidly expanding global footprint includes offices in Norwalk, CT, New York, San Francisco, Toronto,
London, Hong Kong, and with an affiliate office in Sao Paolo. With more than 400 professionals worldwide, Modem Media
has created customer-focused Internet solutions for global brands such as 3M, AT&T, Citibank, Delta Air Lines, E*Trade,
IBM, JC Penney, John Hancock, Sony Computer Entertainment of America and Unilever. Modem Media's website is located
at modemmedia.com.
ABOUT CHIPCENTER
The ChipCenter partnership was formed to build the first comprehensive on-line service for electronic-component information
and sourcing. ChipCenter will provide more than one million global electronics engineers and purchasers with immediate
information and commercial access to the inventory of the two largest franchised distributors in the world -- millions of
components from hundreds of suppliers. In addition to Arrow and Avnet, ChipCenter will provide access to inventories of
other franchised distributors, such as Marshall Industries (MI).
ABOUT THE CHIPCENTER PARTNERS
Arrow Electronics (NYSE: ARW - news) is the world's largest distributor of electronic components and computer products,
with 1998 sales of $8.3 billion. Headquartered in Melville, New York, Arrow serves as a supply-channel partner for more than
600 suppliers and 160,000 original-equipment manufacturers and commercial customers through more than 200 sales facilities
and 26 distribution centers in 32 countries. Detailed information about Arrow can be found at arrow.com.
Aspect Development, Inc. (Nasdaq: ASDV - news) is the leading worldwide provider of enterprise systems for Component &
Supplier Management (CSM). Aspect CSM systems are being used by many of the world's largest manufacturers to optimize
their inbound supply chain, to provide the information bridge between design and procurement, and to technology-enable and
automate best practices such as strategic sourcing, preferred component and supplier management, design reuse, and rapid
selection of the best components. For more information, visit aspectdv.com.
Avnet Inc. (NYSE: AVT - news) is a global Fortune 500 company, headquartered in Phoenix, Arizona, with annual sales
exceeding $5.9 billion. Avnet serves customers in 58 countries by marketing, inventorying and adding value to the products of
the foremost electronic-components and computer-equipment manufacturers. For more information regarding any of Avnet's
products and services, please contact: avnet.com.
CMP Media Inc. (Nasdaq: CMPX - news) is a leading high-tech media company that provides essential information and
marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. With its
portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is
uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online
editions of the company's print publications, along with products and services created exclusively for the Internet, can be found
on CMPnet at cmpnet.com. NSTL, the company's independent testing lab and consulting organization, serves
government, corporate and technology vendor clients around the world.
Modem Media and the Modem Media logo are trademarks of Modem Media . Poppe Tyson, which may be registered in
certain jurisdictions. Other trademarks shown are trademarks of their respective owners.
Contact:
Editorial Contacts:
Jonathan Ewert
Modem Media . Poppe Tyson
(203) 299-7306
jewert@modempoppe.com
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